epietragalla

I guided incubated companies in branding, brand management and creative processes using Design Thinking. I collaborated on visual identity creation, facilitated workshops and supported the development of graphic materials, helping build consistent visual systems and more structured brand processes for businesses in arts, culture and technology.

I taught courses in Visual Communication, Publishing and Web Design, covering form and color theory, typography, branding, layout, usability, HCI, interface design and web development. I guided students through applied projects and final assignments, fostering technical and conceptual design skills for professional scenarios.

I worked as a mentor at UXPA Curitiba, guiding early-career professionals in UX/UI and Product Design while following their progress and offering constructive feedback to strengthen practical and strategic skills. I shared methods, best practices and relevant references, supporting each mentee in building confidence, technical clarity and the ability to apply knowledge effectively in real project situations.

I planned and taught Web Design courses covering form and color theory, typography, ergonomics, HCI, usability, user experience, interface design and development with HTML, CSS and JavaScript. I guided students through practical projects and final assignments, strengthening their application of design fundamentals in real contexts.

Allocated by UNESCO, I created dashboards for visualizing national, state and municipal educational data, applying usability, accessibility and information architecture principles. I improved the reading and comparison of indicators and facilitated access to essential information, supporting institutions and decision-makers with clearer data insights.

I led end-to-end UX processes for the CONECTA-TCU system—from discovery to delivery and success metrics—creating personas, prototypes, journeys and accessibility solutions. I facilitated sprints, workshops and critiques, structured DesignOps to standardize processes and contributed to the Design System, earning the ReconheSer Award for project excellence.

I restructured the Provider Portal by revising user journeys, information architecture and prototypes, creating blueprints and conducting quantitative and qualitative research with feedback and metrics analysis. I produced interview and testing scripts and worked on SaaS B2B and B2C products, evolving the Design System and supporting strategic decisions with data.

I developed the user experience and interface prototypes for the SIGPR portal, creating interactive and accessible dashboards that supported managerial decision-making. I structured style guides and interface manuals, built dashboards in PowerBI and Looker Studio and worked on a SaaS digital product, ensuring clarity and efficiency in handling large data volumes.

I planned and taught courses on Digital Transformation, Design Thinking, Structured Design and UX, covering research, ideation, validation and improvement of products and services. I taught UX management and strategy practices, along with design culture topics such as usability, interaction, inclusion, accessibility and brand identity, guiding students in applying these concepts in real contexts.

I worked on the user experience of the payroll system, designing user journeys, information architecture, prototypes and usability analyses. I conducted research, tests, UX writing, dashboards for managerial decisions and evolved the Design System, while facilitating critiques, analyzing metrics and using AI to generate relevant product insights.